The Problem: Gen Z is the most connected generation, yet 70% of Gen Z report feeling lonely.

The Solution: The AFK VACAY, a sweepstakes sponsored by Airbnb and Xbox which allows gaming friends who have been connected online for years to finally meet up in person.

AIRBNB X XBOX AFK VACAY

Airbnb

AIRBNB X XBOX “AFK VACAY”

Out of home

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