The Problem: In 2024, 1.9 million UK households struggled to afford broadband internet. Low-income people are twice as likely to be offline.  In an online world, digital poverty intensifies financial struggle.

The Solution: GiffGaff is launching #giffalittlegetalittle – our mission to fight digital poverty. We’re partnered with Shelter UK to provide internet to unhoused individuals. Our members can donate unused mobile data and we’ll give them a credit on their plan.

At GiffGaff, we know there’s no better feeling than to #giffalittlegetalittle.

Art Director: Noah DiMaggio
Copywriter: Lindsey Polevoy